Blogs

In the world of marketing, personas are at the crux of how we assemble messaging outreach and content. But did you know that there are also persona types for community? Community personas are archetypal representations of individuals within our online community. Each persona (and the people it represents) has a unique set of motivations, behaviors, and expectations. By understanding these personas, we’re empowered to tailor our strategies to meet each persona’s distinct needs. In my upcoming Super Forum 2024 session with @Kristen Parody (she/her) , we’ll be exploring community personas and some of the ways you can engage the full “cast of ...

Our 9th Annual Super Forum may be behind us now, but we’re still buzzing with excitement because your encouraging feedback keeps rolling in! We had a great time hosting the event and can’t wait to see you next year (save the date: November 17-20, 2019), but until then, join us as we revel in seven Super Forum happenings that we can’t stop talking about. 1. Topic Pods Our Topic Pods were a big hit this year among attendees who got the chance to take advantage of them. If you had a quick question about nearly anything – engagement, strategy, implementations or integrations, Workspace, Real Magnet, Informz or Online Community platforms – all you ...

Zenoss has been working with and using Higher Logic as the platform for our TechZen Community for over two years. Super Forum 2018 was a great opportunity to chat face to face with the Higher Logic team, peers in technology using the platform, and many other community thought leaders from around the world. After a productive and fun week at Super Forum, I paused to reflect and share my thoughts on the week. So here are the nine most descriptive song titles for Higher Logic Super Forum 2018. “I Want to Take You Higher” - Sly and the Family Stone The vision and road map laid out by the Higher Logic team at Super Forum 2017 was compelling ...