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Communications Resource Center

Everything you need to get started with Communications

On-Demand Training (Videos)

Communications Professional

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Subscriber (Contact) Management
Email Template Creation
(using Template Designer 2)
Designing Your Mailings (Messages)
(using Message Designer 2)
Message Reporting
Landing Pages
Campaign Designer Intro
Renewal Campaigns
Web Tracking
Scoring and Personas

On-Demand Training (Videos)

Communications Enterprise

powered by Real Magnet (New Admin)

Live Training

Basic Concepts

Email Marketing vs. Marketing Automation (Blog)
Email Marketing vs. Marketing Automation (PDF)
Ultimate Guide to Marketing Automation (eBook)
Marketing Automation for Associations (eBook)
Three Essential Benefits of Marketing Automation (Worksheet)
Marketing Automation Campaign Worksheet (Worksheet)

Advanced Topics: Beyond the Basics

Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected. (Blog)
10 Tips for Documenting Automated Campaigns (Blog)
Persona Development for B2B Marketers (eBook)
Persona Development for B2B Marketers (Worksheet)
Web Tracking Is Your Marketing Automation Advantage (Blog)

Documentation

Communications Professional

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Getting Started:

Guides & Tutorials:

Documentation

Communications Enterprise

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Getting Started:

Need More Help?

Visit our Communications Academy
Check out our comprehensive marketing automation documentation for Communications Professional or Communications Enterprise

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